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Wednesday 13 August 2014

Examples of Gestalt theory


Similarity- From this image, the square in the centre is as similar as the ones around it as they all are formed with both 8 horizontal and vertical lines, except that the colour of the middle one is different, as well as the shape of the lines.


Continuation- Second image is to convey the idea of continuation from how it directs the viewer from left to right by firstly forming a solid line, it changes to a series of circles which gradually shrink to a tiny dot in the end.


Closure- The simple design of the letter 'B' is to show the law of closure as each component (3 components here: solid thick stem, two semi-circles) is not fully attached to each other but leaves some gap in between, but viewers are still able to recognise this is a shape of 'B'.


Proximity: A simple design in this image is to show the law of proximity from how all the squares are united as a group. We recognize they belong together because the same sizes as well as the gap between each of them are exactly the same.


Figure and ground- The circle in the middle is as a focal point when its colour has made it stand out in the image, whereas the background shows contrast to it with light green. Adding to the trapeziums from the corner of the big triangles towards the centre, the figure in the middle will be even highlighted more.


Raification- This image carries the law of raification by leading the viewers to have a more experienced perception as this design contains more than one sensory stimulus. The letter T, and the two blocks next to it will be the first image can be seen, and the constructive 2 in white colour is as a hidden image that dissects other elements in black.


Multistability- The last image is to visually express the ambiguous perceptual experience by generating an alternative interpretation when viewing the image. We can either see a peacock is spreading its tail on the side, or an incomplete heart shape that is formed by the arcs.

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