Colour combinations/selections

Primary colours:

Blue, red and yellow are the primary colours using in this image. According to the principle of colour theory, those three are the essence of colours without any additional colours. It creates a sense of simplicity towards fashion design due to the full saturation and brightness, which constitutes a high level of colour value.

Secondary colours:

The second image is to illustrate the concept of secondary colours in photography. Purple, orange and green are the colours achieved by the combination of red and yellow, red and blue, and yellow and blue. Hence, using secondary colour has increased the variation but simply with less contrast.

Tertiary colours:

The third image is an example of showing tertiary colours. As we can see, the colours have made this photo more vibrant with its fantastic combination of choices reproduced by the mixture of both primary and secondary hues. Other than this, the background is largely filled in with orange and red colours, whereas the windows are with cold colours-green and blue as though a highlight of the window frames.

Analogue colours: 

The two photos above are to demonstrate the use of analogue colours when the chosen sets of colours are the ones close to each other on the colour wheel. Examples such as light pink, rosy red, and dark red in the first photo, which mainly shows the variation of a hue either produced by the addition of black(shade), or white(tint). The second photo is another example showing this concept within the range of cold colours. Lime, grass green and blue are the typical use for gradual change in naturalness.

Complementary colours:

The last two photos carry artistic values by using only two colours to show the ultimate contrast. But in this case, the choice of two colours are the ones located opposite each other on a colour wheel. In the first photo, the use of orange and blue is as a division, separation, border or edge to its demonstrated purpose aesthetically. And the second photo is another way to show contrast as red strawberry in the glass has greatly contrasted with the green background. 

Examples of Gestalt theory

Similarity- From this image, the square in the centre is as similar as the ones around it as they all are formed with both 8 horizontal and vertical lines, except that the colour of the middle one is different, as well as the shape of the lines.

Continuation- Second image is to convey the idea of continuation from how it directs the viewer from left to right by firstly forming a solid line, it changes to a series of circles which gradually shrink to a tiny dot in the end.

Closure- The simple design of the letter 'B' is to show the law of closure as each component (3 components here: solid thick stem, two semi-circles) is not fully attached to each other but leaves some gap in between, but viewers are still able to recognise this is a shape of 'B'.

Proximity: A simple design in this image is to show the law of proximity from how all the squares are united as a group. We recognize they belong together because the same sizes as well as the gap between each of them are exactly the same.

Figure and ground- The circle in the middle is as a focal point when its colour has made it stand out in the image, whereas the background shows contrast to it with light green. Adding to the trapeziums from the corner of the big triangles towards the centre, the figure in the middle will be even highlighted more.

Raification- This image carries the law of raification by leading the viewers to have a more experienced perception as this design contains more than one sensory stimulus. The letter T, and the two blocks next to it will be the first image can be seen, and the constructive 2 in white colour is as a hidden image that dissects other elements in black.

Multistability- The last image is to visually express the ambiguous perceptual experience by generating an alternative interpretation when viewing the image. We can either see a peacock is spreading its tail on the side, or an incomplete heart shape that is formed by the arcs.

Gestalt Law on images

1. From town to person

The first image is amazingly expressive according to one of the laws based on Gestalt's. It's one of the typical examples of showing the concept of continuation because it occurs when the design directs the view to the gradual change of other objects. Accordingly, this design naturally forms a fascinating and interesting viewing experience as houses change to cubes, then to leaves and finally to a complete shape of a person. Apart from that, the principle of proximity is another principle that I find it applies to this image as well. Though it's not as obvious as how the continuation has shown, somehow a group of cubes, the ambiguity of the formation of leaves are perceived as a group.

2. What can you see? Naked couple showering or skull?

Second image was purposely chosen to be one of the kinds I like for optical illusion. First of all, the figure and ground is definitely applied to this image when the naked couple are the focus of this image, in contrast to the background where it shows their action has taken place in this eerie shower room. What makes the figure so clear is that they are placed in the middle. Not much proximity here except that the bricks formed as the shape of the arc at the background can be perceived as an unity. Lastly as a typical optical illusion image, it tends to generate dynamism within this image when we are uncertain whichever image comes first. This is what we call multistablity, as it contains two alternative interpretation, the naked couple, and the skull which they form a part of it. Hence, viewing experience for each person can be varied.

Final design

In doing this assignment, I found that I've learned a lot throughout this process. The first thing that comes up in my mind is the basic elements of how to structure fonts. With some preknowledge of fonts design, I did know how to keep all the letters consistently in a way to make them look like they come from the same set of alphabet. But this has always been hard when I actually did it, because I was thinking that in order to do so, I had to keep checking the previous letters I've made so to achieve this result. And I found my way to fulfil this requirement. To learn how to keep the letters symmetrical is another major point in design. The easier task to do is to make both sides, for example, letter 'A' to be equally structured with same shape, length or thickness of lines and all. I double checked each and every time after I finished constructing one letter, so to ensure they look balanced. Lastly the poster is comparatively simpler. The digital version is much easier to handle since I could use variety of tools to beautify the shapes and lastly, put them together. However, the most difficult part is that to achieve the smooth edge of each letter, it was quite time consuming doing that. I tried to make the poster closely relate to the theme of the title- droplet by adding the blue gradient to the background as a pool of water, and the circles with different colour range to highlight the waves droplets make...

Name of font and its concept