Ereaders

driven largely by growing ownership of devices that enable reading of e-books, Americans are migrating from old-school paper books to the electronic versions. Publishers and libraries are working to keep up with the Apples and Amazons of the world by expanding their e-book and technological offerings.

Brief introduction

The popularity of E-readers is an indication to the massive change of the publishing industry, following by the current rapid digital world development. However, it doesn't mean the printing method is becoming redundant, but it's just a way to shift to the newer method to more digital like, in which it's more convenient and appealing to the audience in terms of publishing. In other words, E-readers are essential to the publishing market as the culture evolves to the point of when the audience find it easier to read more books they like by just carrying a portable device to go everywhere. 

Features

• Firstly, E-reader is like the rest of the tablet allowing more multiple types of contents, with less banality.  
• Secondly, it can be used with internet, allowing Wi-Fi to get access to  book sellers so that readers can easily get to the books they want to read. On one hand, it has more resources for the readers to look for, on the other hand, it makes everything more convenient as it's freely to be downloaded from any places
• Thirdly, it has longer battery life, it can approximately last for 2 weeks
• Last but not least is E-reader is more readable, people still can read the text clearly even under the strong sunlight. 

Platforms

There is not much different to the physical books except for the way of how to present it and how this delivers to the public as a whole. That means, E-readers are as the enhanced version of the physical books. Also, the existence of  E-readers are associated to the general concept of publishing when it primarily represents the new platform, such as Amazon kindle and Kobo.

Amazon kindle

It's the production of Amazon.com. The name 'kindle' was derived from a metaphor meaning of the rising excitement from reading.

other image of amazon kindle from flickr.com

The kindle allows the user to download the contents through Wi-Fi or Amazon's 3G 'Whispernet' network regardless of the locations where users are in. The whispernet is also free of charge.

For further information, please visit https://kindle.amazon.com/

Kobo

The Kobo E-reader is produced by a Toronto-based company Kobo Inc.. It became like the rest of the e-book readers until the Japanese conglomerate Rakuten took over it in 2012. After this change, it started to develop its electronic ink screen.

The following video introduces the newest products of Kobo

For further information, please visit http://www.kobo.com/ereaders

Ereader facts

• 19% of UK consumers own an e-reader, also 19% of U.S adults own an e-reader
• average spending on digital reader newspaper subscriptions fell by $1 in 2012, while online newspaper subscriptions fell by $7
• Canadian e-reader owners use their devices for an average of 1.8 hours per day, down from 2.1 hours in 2011

more statistics are on http://www.factbrowser.com/tags/ereader/